| Author | Message | ||
| ChuckMC9 (Chucks)
Registered Member Username: Chucks Post Number: 1067 Registered: 10-2003 Posted From: 66.167.165.26 Rating: N/A |
This is really something to watch… And you thought those people that set up roomfuls of dominos to knock over were amazing. There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs. There are six and only six hand-made Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars. The voice-over is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real. Oh, and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. Click on the link below or copy & paste. Flash » Honda Accord Ad | ||
| Dale Waller (Happycampersrus)
Registered Member Username: Happycampersrus Post Number: 280 Registered: 7-2005 Posted From: 66.82.9.76 Rating: N/A |
Tires rolling up hill??? | ||
| RJ Long (Rjlong)
Registered Member Username: Rjlong Post Number: 1125 Registered: 12-2000 Posted From: 67.181.163.170 Rating: N/A |
Chuck - I've seen that ad before, have it on my hard drive - somewhere! Didn't know the background, however, so thanks for posting that info. It really is a terrific ad - it's genius is in it's complicated simplicity! Kinda reminds me of the VW ads in the middle 60's - you know: "How does the snowplow driver get to his snowplow?", for example. Wish US ad agencies were as creative as these Brits, and not intelligence-insulting like they seem to be. FWIW. . .  | ||
| Dale Waller (Happycampersrus)
Registered Member Username: Happycampersrus Post Number: 281 Registered: 7-2005 Posted From: 66.82.9.76 Rating: N/A |
http://www.snopes.com/photos/advertisements/hondacog.asp I had to check it out. These guys are some slick dudes, especially how they got the tires to roll up hill. | ||
| dilip & zoe sinha (Vintagehounds)
Registered Member Username: Vintagehounds Post Number: 44 Registered: 10-2006 Posted From: 67.166.131.55 Rating: N/A |
Just sold my honda. It was starting to drive me!! just kidding. precise great cars. wish they came from detroit. | ||
| Bob greenwood (Bob_greenwood)
Registered Member Username: Bob_greenwood Post Number: 414 Registered: 7-2006 Posted From: 64.136.49.228 Rating: N/A |
I don't get it...I mean what's the point..at least at the end of all that work,it ought to rip a bikini off |